Hyundai Department Store's flagship store located in Parkwon, Yeouido-dong, Yeongdeungpo-gu, Seoul, has a operating area of 27,000 pyeong, making it the largest single building in Seoul.

The Hyundai Seoul is Hyundai Department Store's 16th store in six years since its Pangyo branch in 2015, and is considered an important focal project that it has been preparing since 2016.

In addition, Chung Ji-sun, chairman of Hyundai Department Store Group, expressed her ambition to make The Hyundai Seoul one of the best landmarks in Korea and a flagship store that upgrades the group's status. It deserves to be considered an ambitious work by Jeong Ji-sun.

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